Your personality-centric campaign suggestions.
Your personality-centric campaign suggestions.
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Your product fits Jimmy best.
We developed personas for each personality type of customer. By targeting the persona that matches your product’s personality your campaign results will improve drastically.
Jimmy Unconcerned & likeable
Words to use
Personality-centric suggestions of words to use in your campaigns.
Pleasing
Cause to feel happy and satisfied.
Disorganised
Lacking order or methodology.
Lively
Full of life and energy.
Words to avoid
Personality-centric suggestions of words to avoid in your campaigns.
Outspoken
Frank in stating one’s opinions.
Consistent
Adhering to the same principles.
Quiet
Free from noise.
Images to depict
Personality-centric suggestions of images to depict in your campaigns.
Warm
Showing enthusiasm or kindness.
Indifferent
Without interest or concern.
Smooth
Having an even and regular surface.
Images to avoid
Personality-centric suggestions of images to avoid in your campaigns.
Powerful
The ability to control or influence.
Organised
Arrange systematically.
Energetic
Showing or involving great vitality.
Brands to target
Personality-centric suggestions of brands to target in your campaigns.
Pepsi
A pleasing & loveable brand.
Dell
An informal & varied brand.
Subway
A loose & lively brand.
Brands to avoid
Personality-centric suggestions of brands to avoid targeting in your campaigns.
A superior & cold brand.
Nespresso
A precise & organised brand.
Gucci
An exhuberant & dynamic brand.
Research findings
We interviewed several scientists on product personality. They all confirm our beliefs.
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