Your personality-centric campaign suggestions.
Your personality-centric campaign suggestions.
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Your product fits Derrick best.
We developed personas for each personality type of customer. By targeting the persona that matches your product’s personality your campaign results will improve drastically.
Derrick Bohemian & serious
Words to use
Personality-centric suggestions of words to use in your campaigns.
Friendly
Kind and pleasant.
Disorganised
Lacking order or methodology.
Quiet
Free from noise.
Words to avoid
Personality-centric suggestions of words to avoid in your campaigns.
Outspoken
Frank in stating one’s opinions.
Consistent
Adhering to the same principles.
Enthusiastic
Divinely inspired or possessed.
Images to depict
Personality-centric suggestions of images to depict in your campaigns.
Reasonable
Not extreme or excessive.
Indifferent
Without interest or concern.
Detached
Standing by itself.
Images to avoid
Personality-centric suggestions of images to avoid in your campaigns.
Powerful
The ability to control or influence.
Organised
Arrange systematically.
Energetic
Showing or involving great vitality.
Brands to target
Personality-centric suggestions of brands to target in your campaigns.
H&M
A tolerant & friendly brand.
Dell
An informal & varied brand.
Microsoft
A sober & minimalistic brand.
Brands to avoid
Personality-centric suggestions of brands to avoid targeting in your campaigns.
Pepsi
A pleasing & loveable brand.
Nespresso
A precise & organised brand.
Gucci
An exhuberant & dynamic brand.
Research findings
We interviewed several scientists on product personality. They all confirm our beliefs.
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