Your personality-centric campaign suggestions.
Your personality-centric campaign suggestions.
We found the persona that matches your product’s personality and made up your personality-centric campaign suggestions.
We found the persona that matches your product’s personality and made up your personality-centric campaign suggestions.
View result View suggestions
Your product fits Bob best.
We developed personas for each personality type of customer. By targeting the persona that matches your product’s personality your campaign results will improve drastically.

Bob Structured & impatient
Words to use
Personality-centric suggestions of words to use in your campaigns.
Outspoken
Frank in stating one’s opinions.
Precise
Marked by exactness and accuracy.
Enthusiastic
Divinely inspired or possessed.
Words to avoid
Personality-centric suggestions of words to avoid in your campaigns.
Pleasing
Cause to feel happy and satisfied.
Informal
Having a relaxed or unofficial style.
Quiet
Free from noise.
Images to depict
Personality-centric suggestions of images to depict in your campaigns.
Powerful
The ability to control or influence.
Organised
Arranged systematically.
Energetic
Showing or involving great vitality.
Images to avoid
Personality-centric suggestions of images to avoid in your campaigns.
Warm
Showing enthusiasm or kindness.
Messy
Untidy or dirty.
Detached
Standing by itself.
Brands to target
Personality-centric suggestions of brands to target in your campaigns.
A superior & cold brand.
Nespresso
A precise & organised brand.
Gucci
An exhuberant & dynamic brand.
Brands to avoid
Personality-centric suggestions of brands to avoid targeting in your campaigns.
Pepsi
A pleasing & loveable brand.
Dell
An informal & varied brand.
Microsoft
A sober & minimalistic brand.
Research findings
We interviewed several scientists on product personality. They all confirm our beliefs.
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Why does personality centric marketing cause CTR and conversion go through the roof?
Sandra Matz, researcher at the University of Cambridge, answers this question.
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How authentic are personality traits inferred from Facebook Likes?
Dr. Michal Kosinski (University of Stanford) elaborates on this topic.
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What makes us use the stuff we buy?
Dr. Jan Schoormans, TU Delft University, elaborates on this question.
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